introduction to the legal control of advertising.

Serial 6782. by Peter Barton Hutt

Publisher: International Correspondence Schools in Scranton

Written in English

Published: 1970 Pages: 50 Downloads: 949

Places:

United States.

Subjects:

Advertising laws -- United States.

Edition Notes

Classifications
Contributions	International Correspondence Schools.
LC Classifications	KF1614.Z9 H8
The Physical Object
Pagination	50, 4 p.
Number of Pages	50
ID Numbers
Open Library	OL5239578M
LC Control Number	75310710

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introduction to the legal control of advertising. by Peter Barton Hutt Download PDF EPUB FB2

View a sample of this title using the ReadNow feature. The Law of Advertising brings you comprehensive coverage of the rules governing each party to the advertising contract: media, consumer, advertiser, and advertising agency.

This latest edition keeps its semi-annual advertising law updates, and now includes a discussion on the passage of the Leahy-Smith America Invents Act, which. Examines the stringent existing regulations on advertising and marketing to children under 16 (or 18 in the case of alcohol); these safeguards are nevertheless under scrutiny because of growing concern in the UK and Europe.

Outlines the three sets of codes of conduct applying to broadcast and print media, covering television, radio, and non‐broadcast advertisements, promotions and direct Cited by: 3. Those picking up a book filled with examples and discussions of laws regulating speech by advertising and public relations practitioners may be puzzled since the First Amendment clearly mandates freedom of speech or of the press/5.

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John is a coauthor of Introduction to Marketing Communications: An Integrated Approach. In addition, his numerous articles and research papers have been published in a wide variety of professional and academic s: Advertisement Management, Advertising Ethics and Laws and Controls on advertising Introduction: Advertising is one of the most important means of promotional mix optimally used by the advertisers in all the ways.

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The Advertising Handbook is a critical introduction to the practices and perspectives of the advertising industry. Sean Brierley explores the structures of the profession and examines the roles of all those involved in advertising including businesses, agencies, consultancies and media owners.

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It is possible to divide advertising into 8 main categories: 1. Legal issues intersect with other risk areas. For example, acquiring an operating loan has legal implications if not repaid in the specified manner. Production activities involving the use of pesticides have legal implications if appropriate safety precautions are not taken.

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Advertising law and regulation. [Giles Crown] Focuses on advertising law and the rules controlling the advertising industry. This book covers various aspects of the law as it affects advertising, "Introduction.

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An introduction to advertising law. if, for example, the case-law on comparative advertising starts to diverge post-Brexit. Turning to the legislation itself, the key regulations which every advertiser needs to be aware of are the Consumer Protection from Unfair Trading Regulations - the CPRs and the Business Protection from Misleading.

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Subject: Basic principles of marketing Author: Dr. M.R.P. Singh.The federal law claims that if deceptive advertising means are used, the advertisers are either liable to be punishment or have to halt all advertisements.

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